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Programme Saniya was designed as a hygiene promotion programme
for Burkina Faso's second city, Bobo-Dioulasso, and was carried
out between August 1995 and July 1998.
The activities of the programme were based on extensive formative
research, a process of study in the community to find locally-specific
answers to key programme design questions, such as the choice
of target behaviours and audiences. For instance, on finding
that mothers desired hygiene more for aesthetic than for health
reasons, messages were built around the concept of quality
of life and the respect that one gets from being seen as 'hygienic'.
Effective communication channels were identified using focus
groups and a questionnaire.
Monitoring showed the programme was cost-effective and brought
about measurable behaviour change. The Hygiene Centre's experience
in Burkina Faso shows that understanding how people actually
behave is the key to initiating change.
Many of the journal articles given in the publications
list under Hygiene and Hand washing give further information
about Programme Saniya. |
