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You are at Sanitation Deep Link

Model of Adoption Decision Stages

Summary

In depth...


The decision to install home sanitation for the first time can be a big one and often involves changing household-related infrastructure as well as defecation and faeces handling practices. In making this decision, households need to progress through three stages of adoption:

1. Motivation or preference for the change which is built on dissatisfaction with ones current practice combined with awareness of better options
2. Intention which reflects the process of beginning to make a plan to build
3. Choice stage of implementing the plan (Jenkins and Scott 2005).

At any point in the decision making process, the householder can meet a constraint which prevents them from progressing to the next stage. Many of these constraints seem to represent insurmountable and frustrating blockages to the householder and latrine ownership remains a distant dream. Other constraints are temporary and will eventually be removed when circumstances, usually financial, improve. The nature of the vulnerable lives of the poor living in Developing Countries, mean that temporary constraints can last for many years even though the householder may have a strong desire and drive to building a latrine.

An examination of the barriers that block adoption in different settings reveals a number of common constraints to expressed demand for sanitation related to
• Awareness and understanding
• Technical complexity and lack of technical information
• Perceived and real high costs, and difficulty saving up money
• Lack of financing options
• Competing priorities for time and money
• Few technically appropriate, attractive or feasible choices available to meet peoples’ desires, housing situations, and geophysical settings.

- Lack of awareness and misunderstandings about latrines’ function, safety issues, and cost
- Technical complexity of construction, materials, expertise/advice, skilled labour, special tools, etc and difficulty accessing them.
- Perceived poor design and performance of existing latrines (durability, child safety, accidents, pit collapse and bad smells)
- Difficulty saving enough money
- Unsuitable soil conditions
- Limited space
- Extended family interaction problems, social norms and disapproval
- Perceived benefits of open defecation for soil fertilization and privacy
- High costs
- No one to build
- Water table/soil conditions
- Technical complexity
- Savings, lack of credit availability
- Competing priorities
- Tenancy issues
- Limited space
- Permit problems
- Satisfied with toilet
- Lack decision-making capacity
- Poor options
- Lack of reliable product information and technical services
- Lack of desirable products
- Lack of credible suppliers
- Misperception of costs as higher than they were
- Other competing priorities (e.g., TV, Karaoke set, furniture)
- High transaction costs to access information and suppliers
- Inability to raise sufficient funds to construct facilities, competing needs for savings and cash
- Lack of awareness of the value of sanitation and hygiene, access to information limited to those with higher literacy and education
- Lack of knowledge on how to construct and maintain pit latrines
- Adverse geo-hydrological conditions causing problems such as collapsing latrines, shallow pits due to high water table or hard rock, flooding that fills up and overflows pits and causes repeated collapse
- Nomadic pastoralism where permanent facilities are of no use
- Cultural factors that dictate restrictions that are not observed in the way facilities are designed

In the Benin study and elsewhere, usually women-headed households experienced more of these constraints and at higher levels than male-headed households, especially with regard to accessing good technical information about latrines, their costs and their construction. The study revealed an important distinction between high cost and difficulty saving money. While 85% of non-adopter households and 47% of adopter households cited difficulty saving sufficient money to build a latrine as a constraint, only 11% of non-adopter households said that the cost of a latrine was too high (Jenkins 1999, 2004). Households with little exposure to latrine information or to a range of alternatives, who may cite high cost as a barrier, often have an inflated perception of costs from lack of good information.

 

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